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Aerosyn-Lex says, “We inherently focus on the need for a brand to develop its own narrative in order for it to resonate with today's often jaded consumer.Of ultimate concern to us is that we make decisions based on long-term trajectories. We want to grow a brand that will be there long after we've faded into the ether - we'll be a part of a story which will be told by our children and their children; or at least that is what one hopes.”

“It has become an act of filtration, rather than consumption,” Aerosyn-Lex says about finding inspiration today. “I often think of myself of having to act as a conduit of creativity; it's as if the intent to create constantly exists - and by being hyper aware I'm able to make sense of how best to resolve that intent.”

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